Dropcountr Helps Diverse Communities Reach More Customers – AWE Newsletter

To communicate effectively, water utilities must adapt messaging and materials to the unique needs of their customers. There is already a great deal of marketing advice aimed at increasing customer engagement–from split testing emails to conducting focus groups, but for many communities, that means thinking about how to communicate with an increasingly diverse customer base in their native language, or language of choice.

See the article here: Dropcountr Helps Diverse Communities Reach More Customers

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